TimeIsMoney.

See where the day actually goes.

Track activity in real time. Review the week with clarity. Cut the noise before it compounds.

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A cleaner day begins with a smaller system.

Choose a few activities and keep the system small enough to survive a real week.

Log the work you are in before the day blurs together.

Start what you are doing now. Switch only when the work actually changes.

The gaps stop hiding when the day is visible.

Drift, reactive admin, and shallow switching stop hiding inside vague frustration.

Leaks are easier to cut when they show up in plain sight.

The week stops being a feeling and starts becoming evidence.

Insights turns recent days into a clear read on what is compounding and what is slipping.

Patterns matter more than perfect days.

Over time, Trends shows what tends to move together across activity and Health context.

TIM onboarding screen with the welcome sequence and concise setup copy.

TIM Today screen in its clean start state with the Start button and minimal navigation.

TIM Today screen with an active session timer running and previous activity visible in history.

TIM Insights screen showing logged time, activity breakdowns, and the weekly insight section.

TIM Trends screen showing a 30-day view and a relationship between Deep Work time and resting heart rate.

Research that maps directly to the product.

These notes focus on the evidence most directly behind TIM: capture the day close to the moment, reduce fragmentation, and review patterns with context instead of guesswork.

Behavior Change2 sources

Self-monitoring works best when feedback closes the loop.

The useful lesson from behavior-change research is not simply that people track. It is that a truthful record becomes far more powerful once it turns into feedback people can immediately use.

Attention1 source

Task switching leaves residue behind.

Attention residue research helps explain why fragmented days can feel much worse than they look on paper: part of the mind can stay attached to the previous unfinished task after a switch.

Interruptions2 sources

Interruptions raise workload and thin out real progress.

Interruption research suggests that noisy work is not expensive only because it is annoying. It increases workload, distorts task flow, and makes completion less reliable.

Measurement2 sources

Track close to the moment. Memory edits the day fast.

Measurement research repeatedly points in the same direction: the farther a log moves from the moment it describes, the more likely it is to be cleaned up by memory instead of recorded honestly.

Goal Review2 sources

Goals improve when progress is reviewed, not just declared.

Goal research is most useful when it shifts attention away from aspiration and toward review. A target becomes much more valuable once the user can see whether behavior is actually moving toward it.

Recovery Context2 sources

Sleep and activity do not replace time data. They sharpen it.

Recovery and movement data are most useful when they explain why the same schedule can feel different across weeks. They should clarify the pattern, not compete with it.

Planning Bias2 sources

People are usually too optimistic about how long work will take.

Planning-fallacy research is a reminder that intention is not a trustworthy proxy for time. People routinely predict shorter completion times than reality delivers, even when they have relevant past experience.

Recovery2 sources

Recovery gets weaker when work keeps following you after hours.

Research on psychological detachment suggests that recovery is not only about stopping work physically. It also depends on whether work continues to occupy attention once the formal day is over.

Browse the research library

A performance coach and data scientist in your pocket.

Tim AI turns your logged activity, weekly aggregates, and trends into fast natural-language answers grounded in your data.

Ask in plain language

Ask what is slipping, what is improving, or what deserves protection next.

Get specific answers quickly

Tim AI works like a performance coach and data scientist in your pocket, grounded in your actual activity and trends.

Weekly narrative, on demand

You get a digestible weekly read, then the ability to ask direct follow-up questions.

Apple Intelligence first, secure fallback second

When supported, TIM prefers on-device Apple Intelligence. If that path is unavailable, Tim AI can verify access and use the secure cloud fallback instead.

See what the week is already trying to tell you.

Make the gaps visible, protect what matters, and let decisions come from patterns instead of guesswork.

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Common questions

Who is TIM for?

TIM is built for founders, operators, creatives, and other knowledge workers who want a clearer record of how the day actually moves.

Does TIM replace my calendar or task app?

No. TIM is there to show how time was actually used, not to become another planning system.

Do I need Apple Health to use TIM?

No. Health sync is optional. The core product works without it, and Health only matters when it adds useful context to longer-term patterns.

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