TimeIsMoney.

See where the day actually goes.

Track activity in real time. Review the week with clarity. Cut the noise before it compounds.

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Prefer to try it now? Join the public beta on TestFlight.

A cleaner day begins with a smaller system.

Choose a few activities and keep the system small enough to survive a real week.

Log the work you are in before the day blurs together.

Start what you are doing now. Switch only when the work actually changes.

The gaps stop hiding when the day is visible.

Drift, reactive admin, and shallow switching stop hiding inside vague frustration.

Leaks are easier to cut when they show up in plain sight.

The week stops being a feeling and starts becoming evidence.

Insights turns recent days into a clear read on what is compounding and what is slipping.

Patterns matter more than perfect days.

Over time, Trends shows what tends to move together across activity and Health context.

TIM onboarding screen with the welcome sequence and concise setup copy.

TIM Today screen in its clean start state with the Start button and minimal navigation.

TIM Today screen with an active session timer running and previous activity visible in history.

TIM Insights screen showing logged time, activity breakdowns, and the weekly insight section.

TIM Trends screen showing a 30-day view and a relationship between Deep Work time and resting heart rate.

A cleaner day begins with a smaller system.

Choose a few activities and keep the system small enough to survive a real week.

Log the work you are in before the day blurs together.

Start what you are doing now. Switch only when the work actually changes.

The gaps stop hiding when the day is visible.

Drift, reactive admin, and shallow switching stop hiding inside vague frustration.

Leaks are easier to cut when they show up in plain sight.

The week stops being a feeling and starts becoming evidence.

Insights turns recent days into a clear read on what is compounding and what is slipping.

Patterns matter more than perfect days.

Over time, Trends shows what tends to move together across activity and Health context.

Research that maps directly to the product.

These notes focus on the evidence most directly behind TIM: capture the day close to the moment, reduce fragmentation, and review patterns with context instead of guesswork.

Behavior Change2 sources

Self-monitoring works best when feedback closes the loop.

The useful lesson from behavior-change research is not simply that people track. It is that a truthful record becomes far more powerful once it turns into feedback people can immediately use.

Attention1 source

Task switching leaves residue behind.

Attention residue research helps explain why fragmented days can feel much worse than they look on paper: part of the mind can stay attached to the previous unfinished task after a switch.

Interruptions2 sources

Interruptions raise workload and thin out real progress.

Interruption research suggests that noisy work is not expensive only because it is annoying. It increases workload, distorts task flow, and makes completion less reliable.

Measurement2 sources

Track close to the moment. Memory edits the day fast.

Measurement research repeatedly points in the same direction: the farther a log moves from the moment it describes, the more likely it is to be cleaned up by memory instead of recorded honestly.

Goal Review2 sources

Goals improve when progress is reviewed, not just declared.

Goal research is most useful when it shifts attention away from aspiration and toward review. A target becomes much more valuable once the user can see whether behavior is actually moving toward it.

Recovery Context2 sources

Sleep and activity do not replace time data. They sharpen it.

Recovery and movement data are most useful when they explain why the same schedule can feel different across weeks. They should clarify the pattern, not compete with it.

Planning Bias2 sources

People are usually too optimistic about how long work will take.

Planning-fallacy research is a reminder that intention is not a trustworthy proxy for time. People routinely predict shorter completion times than reality delivers, even when they have relevant past experience.

Recovery2 sources

Recovery gets weaker when work keeps following you after hours.

Research on psychological detachment suggests that recovery is not only about stopping work physically. It also depends on whether work continues to occupy attention once the formal day is over.

Browse the research library

Your body data becomes useful when it is tied to how you actually spend time.

Bring in the signals you already track

TIM reads Apple Health, so Apple Watch data is straightforward and compatible sources such as Oura or WHOOP can flow through too once they are already syncing into Apple Health.

Line body state up against real work

TIM currently uses the Apple Health categories it supports today, including sleep duration, resting heart rate, heart rate variability, steps, and workout duration, then compares them with your logged activities.

Act on trends instead of hunches

Over time you start seeing which routines support focus, where training or poor sleep drags on output, and what needs protecting if you want better weeks.

A performance coach and data scientist in your pocket.

Tim AI turns your logged activity, weekly aggregates, and trends into fast natural-language answers grounded in your data.

Ask in plain language

Ask what is slipping, what is improving, or what deserves protection next.

Get specific answers quickly

Tim AI works like a performance coach and data scientist in your pocket, grounded in your actual activity and trends.

Weekly narrative, on demand

You get a digestible weekly read, then the ability to ask direct follow-up questions.

Cloud by default, on-device when you want it

Tim AI uses the secure cloud path by default for the strongest replies. On supported iPhones, you can switch Tim AI to on-device mode in Settings.

See what the week is already trying to tell you.

Make the gaps visible, protect what matters, and let decisions come from patterns instead of guesswork.

Join the beta on TestFlight Contact support

Common questions

Who is TIM for?

TIM is built for founders, operators, creatives, and other knowledge workers who want a clearer record of how the day actually moves.

Does TIM replace my calendar or task app?

No. TIM is there to show how time was actually used, not to become another planning system.

Do I need Apple Health to use TIM?

No. Health sync is optional. The core product works without it, and Health only matters when it adds useful context to longer-term patterns.

How do I connect Apple Health?

In TIM, open Settings, choose Apple Health, then tap Connect Apple Health. iPhone will show the Apple Health permission sheet so you can approve the categories you want TIM to read.

Can Apple Watch, Oura, or WHOOP data show up in TIM?

TIM reads from Apple Health rather than from each wearable separately. If Apple Watch or a compatible app or device such as Oura or WHOOP is already writing data into Apple Health, TIM can use the categories you authorize there.

Is Tim AI required?

No. The core daily tracker, Insights, and Trends stand on their own. Tim AI adds fast natural-language analysis and follow-up questions on top of the data.

Can I choose cloud or on-device Tim AI?

Yes. Tim AI Cloud is the default mode for Tim Pro and is designed to give the strongest replies. On supported iPhones, you can switch Tim AI to on-device mode in Settings if you prefer local processing. In cloud mode, TIM may fall back to on-device Tim AI if cloud processing is unavailable. In on-device mode, requests stay on the device and do not fall back to the cloud.

Will TIM make me more productive?

TIM does not promise outcomes. It gives you a clearer record, exposes the noise, and makes better decisions easier to support with evidence.

Where does my data live?

Core tracking is local-first. Optional Apple Health access and Tim AI cloud requests are explained in the privacy documents on this site.